Packaging Design for Portacoffee Coffee Maker
Clark St Coffee is looking forward to launching a new product that would complement their current range and pushes their vision into “every day, for everyone, and everywhere”. Portacoffee is Clark St Coffee’s recently launched all-in-one portable coffee maker sub-brand that is designed to be more sustainable, convenient, and easy to make— or put simply everyone’s coffee-to-go. It has a bit of that innovative and experimental feel into it, which is in line with the brand’s values. This project includes creating a sub-brand name and brandmark, designing an identity for the sub-brand, and forming a custom packaging dieline and design according to the identity and the product of the sub-brand.