T2: Love Potion 520 Campaign and Promotional Material
The campaign is dedicated to T2—a high-end specialty tea store chain—with the aim of expanding the consumer market to Chinese-speaking audiences. The objective is to increase brand awareness and to promote T2 as a go-to gift for all occasions. Love Potion 520 is a campaign exclusively for Chinese Valentine's Day 2022, which falls on the 7th day of the 7th month in the solar calendar. It specifically targets Chinese-speaking audiences in Australia from China, Taiwan, Macau, Hong Kong, Singapore, Malaysia, and other countries of ages between 18-45.